The Keller Williams Story


Keller Williams Realty Inc. is the largest real estate franchise company in the United States with approximately 700 offices (market centers) and 80,000 real estate agents (associates) around the world. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983 by Gary Keller and Joe Williams and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties. If you’re looking to become a part of a winning team, interested in franchise opportunities or just want to search for homes for sale, please visit The Expert Real Estate Group online at (

Keller Williams Realty is an innovative and exciting real estate company offering unique opportunities which are typically unavailable to real estate agents. The Keller Williams Mission Statement says it all — To build careers worth having, businesses worth owning, and lives worth living.

Our philosophy is that the agent’s image should be first – the company’s second. Most people do business with people, not companies.

Our agents have input into the decisions of the company relating to policies and expenditures through an Agent Leadership Council comprised of the Top 20% of the agents in the market center (office).

We’re an “open book” company where the market centers’ profit and loss statements are available to all the agents.

Our 100%, no risk commission structure is appealing to agents who want to keep more of their commission without being obligated to an expensive monthly fee.

Keller Williams University offers higher level courses based on business concepts which provide systems and a blueprint for building agents’ business to 7 levels. The curriculum includes courses on life-balancing and principles of leadership as well as developing specific skills related to real estate.

We have an agent driven Internet Consortium featuring numerous Keller Williams Realty sponsored websites, as well as funding for research to keep real estate agents in the center of business on the Internet.

We believe that profits should be shared with the agents who contribute to profitability and who help to grow the company. Agents have created the profit and growth, and they deserve to be rewarded. We also share profits with our staff when they help to grow the company.

Keller Williams Realty encourages a team environment centered around sharing.

Our OPEN referral network across the USA and Canada provides opportunities for increased business


Our Belief System in Action…

Win-Win Or no deal
Integrity Do the right thing
Commitment In all things
Communication Seek first to understand
Creativity Ideas before results
Customers Always comes first
Teamwork Together Everyone Achieves More
Trust Starts with Honesty
Success Results through people

In 2012, J.D. Power and Associates ranked Keller Williams Realty “Highest in Customer Satisfaction” in both the home buyer and home seller segments. Keller Williams Realty also achieved the highest scores in all factors across both segments, including agent/salesperson, which is the most important aspect of the customer experience for home buyers and sellers.

Keller Williams was ranked No. 9 on America’s Top 150 Workplaces – the only national real estate company on the list.

On February 17, 2013 in Dallas, Texas at the company’s annual Family Reunion convention, it was announced in front of more than 10,000 associates that Keller Williams Realty, Inc. is the largest real estate franchise company by agent count in the United States. In recent years, Keller Williams Realty has posted record growth numbers, surpassing RE/MAX, Century 21, and now Coldwell Banker to secure the industry’s top position. The news was based on publically available information as of February 6, 2013.

CEO Mark Willis made the announcement stating, “Keller Williams associates: We are one family. We have one destiny. We share one thing … We are America’s #1 real estate company by agent count!”

Willis also reported strong productivity gains by Keller Williams associates in 2012. Year over year, per-agent units increased 23 percent, closed volume was up 31 percent, and gross commission income rose 28 percent. Moreover, a record 91 percent of the company’s offices were profitable for the year. The company also announced its final profit share total for the year, which added up to more than $55 million in profits distributed to Keller Williams associates – an increase of 44 percent over the previous year.

Keller Williams Realty President Mary Tennant updated attendees on the company’s charitable 501(c)(3) entity, KW Cares, which in 2012 awarded $2.7 million in grants to associates and their families in need.

And finally, Keller Williams Worldwide President Chris Heller announced plans to expand into two new regions: (1) Germany, Austria, and Switzerland; and (2) Turkey. The company previously announced global franchise agreements in Vietnam, Indonesia, and Southern Africa. Heller also extended a big welcome to more than 70 international guests who were visiting from 18 countries.

“One of the keys to Keller Williams Realty’s phenomenal success has been our ability to grow organically – from agent to agent, from market center to market center, from country to country – earning our reputation one person at a time,” Heller said.

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